FashionTV @ Café Del Mar

Client Overview

FashionTV is the #1 international fashion and lifestyle broadcasting television channel. Founded in France in 1997, it is one of the most widely distributed satellite channels in the world, broadcasting on 31 satellites and 2,000 cable systems. As of 2014, it had 400 million viewers all over the world.

What We Did

We marketed FashionTV’s 25th Anniversary event at Café Del Mar Phuket:

• Facebook & Instagram advertising for the event
• Influencer marketing to amplify reach
• Groups posting in key local communities
• Graphic design for the campaign
• Landing page for table reservations
• Contest and PR promotion

Results

• 1,000+ guests achieved at the event
• All VIP tables sold out
• 287,117 users saw our event ads
• Total spend: 15,229 THB including VAT — with 38,371 THB of the budget left
• 14 VIP tables booked — 10 booked + 3 of our guests + 1 influencer upselling
• 132 total event responses from digital media — 74 FB Event + 34 Facebook Ads + 13 Instagram + 7 Email + 4 Line