FashionTV

Summary.

Facebook & Instagram Advertising Results

TOTAL results: 1000+ guests achieved, all VIP tables sold out

TOTAL users who saw our event ads: 287,117

TOTAL spent: 15,229THB Including VAT (Budget left 38,371THB)

Booked VIP tables recorded: 10 + 3 of our guests + 1 influencer upselling = 14

TOTAL event responses from digital media: 74 FB Event + 34 Facebook Ads + 13 Instagram + 7 Email + 4 Line = 132

#1 Campaign: Reach campaign

Creatives: Main event artwork

Unique users reach: 174,496

Impressions: 198,044

Amount spent: 5,456THB

#2 Campaign: Brand awareness campaign

Creatives: Matan Caspi, Rec. ‘N Cue, Kraiz, Entertainment, posts with countdown, Lounge sold out.

Ads recall lift (Amount of users who remember the ad if asked within 2 days): 10,020

Unique users reach: 100,596

Impressions: 149,081

Amount spent: 4,588THB

#3,4 Campaign: Retargeting Messages + Retargeting Messages Countdown

Audience: Everyone that interacted with our previous ads or posts about the event

Creatives: Entertainment, DJs together, posts with countdown

Messages: 27 + 7 = 34

Unique users reach: 3,667

Impressions: 26,339

Amount spent: 3,936THB

#5 Campaign: Brand awareness campaign from ads account #2

Creatives: Matan Caspi, Rec. ‘N Cue, Kraiz, Entertainment, Days countdowns, Lounge sold out.

Ads recall lift (Amount of users who remember the ad if asked within 2 days): 8,358

Impressions: 9,138

Amount spent: 250THB

Source: Exported official data from Cafe Del Mar’s Ads account

https://drive.google.com/drive/folders/1IYhesjodrJf-_2G7yVzCoG8-9SeSAEDA?usp=sharing

Facebook Groups Posting

We focused on Facebook group sharing to reach as many people as possible and grow event awareness. Shared posts: Main artwork – 88, entertainment – 47, Facebook Event (70, Facebook doesn’t show shared numbers for event format), and contest – 71.

Total from us: 260 publications

Influencers Advertising

Influencers that we contracted and that have advertised our posts + brought their friends and followers bases to the event:

Karon 954k Followers (2)

https://instagram.com/flukkaron?igshid=YmMyMTA2M2Y=

Anna & Anton 57,4k Followers. Also, we upsell them a separate paid table at LH1 (4)

https://instagram.com/phuketcenter?igshid=YmMyMTA2M2Y=

Natcha 141k Followers (1)

https://instagram.com/_babebrownsxx_?igshid=YmMyMTA2M2Y=

Tai 45,8k Followers (1)

https://instagram.com/tai_emery?igshid=YmMyMTA2M2Y=

Sass 90,9k Followers (1)

https://instagram.com/iamsassha.sha?igshid=YmMyMTA2M2Y=

Their profiles and publications screenshots: https://drive.google.com/drive/folders/1odD8KVfVJtW9nC2qM0odGTU99Gf1sZLd?usp=sharing

PR Promotion

We had 5 experienced staff fluent in English and Thai from 16 to 20th Afternoon promoting the event starting from the south of the island until the north. Total flyers were given out: 750.

16.08 – Nai Harn, Rawai, Chalong

17.08 – Phuket Town

18.08 – Patong Beach

19.08 – Bangtao Beach, Boat Avenue, Porto de Phuket

20.08 -Patong (Morning) and Kamala beach (Afternoon)