How Baan Veggie’s following increased by 483.95% since working with us.
Client: Baan Veggie isn’t just your typical pita restaurant. They pride themselves in having the best pitas on the island. Their pitas are baked fresh everyday and supplied to supermarkets like Villa Market. Pitas aren’t the only thing they are known for, their vegan/vegetarian friendly menu is definitely worth exploring. Their signature dishes are definitely their hummus, Stuffed Manas and traditional Jerusalem bagels.
Challenge: They could not depend on the droves of tourists that pass by their restaurant on a daily basis. There was a lot of competition in the same price range and to the surrounding area they were relatively unknown. Most Thai/Expats living on the island haven’t been exposed to their brand. They needed an entirely new strategy to attract a brand-new audience, and convert them to new customers
Approach: To effectively market Veggie Baan restaurant, we implemented a comprehensive digital marketing strategy that leveraged various channels to reach the target audience and drive growth. Our approach comprised the following key components:
Targeted Facebook and Instagram Advertising: We harnessed the power of Facebook and Instagram’s advertising platforms to create highly targeted campaigns. Through meticulous audience segmentation based on interests, location, and online behaviors, we ensured that our ads reached individuals with a genuine interest in vegetarian and vegan cuisine. By utilizing eye-catching visuals, compelling ad copy, and strategic ad placements, we maximized the visibility of Veggie Baan’s offerings and promotions. The tailored approach helped drive relevant traffic to the restaurant’s website and increased footfall to their physical location.
Influencer Marketing: Recognizing the influence of social media personalities in the food and lifestyle niche, we strategically collaborated with relevant influencers. These influencers had an active following that included health-conscious individuals, food enthusiasts, and those interested in vegetarian and vegan lifestyles. By partnering with these influencers, we showcased Veggie Baan’s delectable dishes, unique dining experience, and commitment to sustainability. Their genuine recommendations and captivating content fostered trust and credibility among their followers, resulting in increased brand awareness and foot traffic to the restaurant.
Engaging Social Media Management: Our dedicated social media management team took charge of Veggie Baan’s online presence. We created and curated engaging content that celebrated the restaurant’s culinary creations, sustainability practices, and inviting ambiance. The content mix included visually appealing food photography, chef spotlights, customer testimonials, educational posts about the benefits of vegetarian and vegan diets and Villa Market booth or supply promotions. By actively engaging with the online community, responding to comments, and running interactive campaigns like polls and giveaways, we cultivated a loyal following and fostered a sense of community around the Veggie Baan brand.
Results:
Increased Engagement: Working with us led to a remarkable 70.09% growth in engagement for Veggie Baan’s social media accounts. The restaurant went from experiencing virtually no engagement to receiving dozens of new likes, comments, and shares on their posts. By implementing a compelling content strategy and fostering an active online community, we encouraged customers to interact with Veggie Baan’s content, creating a vibrant and engaging social media presence.
Significant Growth in Loyal Followers: Veggie Baan’s loyal following experienced an impressive surge, growing by 483.95%. This growth translated to an average of four new loyal followers per day. By consistently delivering relevant and appealing content, coupled with strategic influencer collaborations and user-generated content campaigns, we nurtured a strong and dedicated community around the brand.
Expanded Reach: The reach of Veggie Baan’s social media posts expanded significantly, with a growth of 142% over the first three months of our digital marketing efforts. The increased reach meant that more individuals were exposed to Veggie Baan’s content, promotions, and messages, thereby attracting potential new customers to the restaurant.
Increased Impressions: Throughout the three-month period, Veggie Baan achieved a total of 44,000 impressions on their social media content. Impressions represent the number of times a post was displayed to users, indicating the overall visibility and exposure of Veggie Baan’s brand message. This increased visibility contributed to raising brand awareness and capturing the attention of the target audience.
Consistent Daily Engagement: Our digital marketing efforts resulted in an average of 568 daily impressions for Veggie Baan. This consistent daily engagement further reinforced the restaurant’s online presence and kept the brand top-of-mind for their target audience.
Conclusion: By implementing a comprehensive digital marketing strategy that focused on engaging content management, influencer marketing, and strategic seasonal campaigns, we successfully transformed Veggie Baan’s social media presence. The significant growth in engagement, loyal followers, reach, and impressions led to heightened brand awareness and increased foot traffic for the restaurant. Through these results, we solidified Veggie Baan’s position as a leading destination for vegetarian and vegan dining experiences in the market.
